Choosing what to build is the hardest part of starting a digital business. We analysed demand, competition and effort to rank the best digital products to sell this year. Here is the Oxaam list.
High-demand, low-effort products
- Notion and spreadsheet templates — planners, CRMs and finance trackers.
- Canva and social media templates — for small businesses and creators.
- Printables and planners — evergreen demand, especially around new year.
- Presets and LUTs — for photographers and video creators.
- Prompt libraries — curated AI prompts for specific professions.
Medium-effort, high-value products
- Ebooks and guides — focused, practical knowledge.
- UI kits and design systems — for Figma and Framer users.
- Website themes and templates — WordPress, Webflow and Framer.
- Stock photos, icons and illustrations.
- Music loops and sound packs.
High-effort, highest-ceiling products
- Online courses — structured transformation with premium pricing.
- Plugins and browser extensions — recurring licence revenue.
- Micro-SaaS tools — small software solving one problem well.
- Paid communities and memberships — recurring and sticky.
- Paid newsletters — expertise delivered on a schedule.
How to pick the right idea for you
Score each idea on three things: your expertise, the audience you can reach, and how painful the problem is. The sweet spot is a product you can build in weeks, for an audience you already understand.
Next steps
Once you have an idea, follow our how to sell digital products online playbook and learn where to list it in our marketplace guide. Bookmark Oxaam for fresh ideas every month.